This is something Shark Biscuit quickly came to agree on! The task was to promote the early morning deal of a breakfast roll and medium hot drink for £3.95 .
We firstly needed to film the food being cooked. Using every trick in our past experience of filming food we set off ensuring that we had all the film equipment and lighting to really sell the food and highlight its superior quality.
To keep the video commercial on brand and in line with the menu photography we rotoscoped the chef out of the background and placed him in a sunny outdoors background. Once the rotoscoping was complete we then edited the footage into a 30 second commercial fit for broadcast. We then graded the footage and added typography and motion graphics to give the viewer more insight into the quality of ingredients.
Shark Biscuit has produced several videos for Caerphilly Mountain Snack Bar which we are very happy to release soon. Keep an eye out. Warning, content is appetising and will leave you feeling really hungry!