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CHALLENGE: Tickle a nations tastebuds.
Llaeth Y Llan yogurt is now a food celebrity in a crowded market place throughout Wales. A wholesome family made yogurt that has done well. Looking to launch in Tesco throughout the UK, Shark Biscuit were tasked with producing a TV commercial for ITV & ITV Player that would raise awareness of the yogurt brand.
Using 3D graphics and 2D motion graphics, we created a pop-up book that tells the story of how the little pots were created. We hand drew the individual graphic, pop-ups that were then integrated into the book as 3D pop-ups which in turn brought the Village Dairy story to life. With Rick O’Shea as our voice over this commercial was one that captured the viewer's attention as well as their hearts.
This 20 second TV commercial was aired on ITV Wales, S4C and ITV Player. The audio from the commercial was also used on Capital FM and Heart FM.