We were tasked with selling their breakfast promotions as they want to take a local market share from Greggs and McDonalds. We believe that the Caerphilly Mountain Breakfast deals present better value as they have a superior product. This is what we wanted to communicate with our potential new customers within the local vicinity. We chose to produce three short TV commercials, one for each breakfast deal. We tracked along the chef's grill revealing each ingredient one by one making sure that the ingredients were lit correctly and looking their best. To communicate more benefits of the product we added motion graphics to animate on as the camera pans.
The commercials we made were aired in the ITV Player, Facebook, and Youtube. To complement the Video commercials we also produced a radio commercial for Capital FM. All the commercials were produced to play out together over a four week period in order to maximise impact.
Gavin Jones the business founder provided the voice over for the Capital FM commercial and video commercials.